This document serves as a guide to conducting a focus group in the hopes of obtaining user feedback and information to support recommended adjustments to the identified system or web site. However, due to its interactive nature, a group discussion also involves listening to other peoples ideas. A focus group interview is an inexpensive, rapid appraisal technique that can provide managers with a wealth of qualitative information on performance of development activities, services, and products, or other issues. Focus group discussion guide gender and cocoa livelihoods. Sti group discussion written project ediscovery for giac enterprises data classification, retention, and litigation policies and procedures version 1. Group discussion, conducted several times until similar trends and patterns in perception, attitudes, ideas are shown. The exchange of ideas takes place in a systematic and structured. Heong the focus group discussion fgd is a rapid assessment, semi. The advantages of focus group discussion are as follows. Describe the composition of the group and ensure that 1 the goal of the focus group was defined, 2 all information will remain confidential and 3 respondents. The purpose of a focus group is to collect information about peoples opinions, beliefs, attitudes, perceptions, not to come to consensus or make a decision. Below is a summary of the information in the consent form that focus group organizers and facilitators should use to make sure participants understand the information in the consent form. Have you ever, or do you currently have a care plan.
An important strength of this method is the diversity of perspectives to be gained as well as the associated verbal and nonverbal dynamic that ensues among group participants. A focus group discussion is a structured discussion used to obtain indepth information qualitative data insight from a group of people about a particular topic. Wherever possible, there should be a focus group team. Focus group data can be used to collect information for many purposes, such as conducting a needs assessment or evaluating a program. Example focus group discussion fgd session plan focus group discussion with lead firms to assess marketbased solutions time.
However, i would appreciate it if only one person did talk at a time. The room in which the focus group is held should be free from visual or auditory distractions the decor of the room neutral as possible and noise. This publication, introduction to conducting focus groups, is the fifth in a series of guides developed to bring information to this audience about the use of social science tools in their field of work. The moderator stimulates discussion with comments or subjects. Pdf focus group discussion is a research methodology in which a small group of participants gather to discuss a specified topic or an. Below are summary statistics about the participants.
Focus group discussion guide university of washington. Key findings the main findings from data generated by the focus group discussions are summarized below. Focus group discussion overseas development institute. Conducting focus group discussions the purpose of focus group discussions is to gain knowledge about a particular topic or need by interviewing a group of people directly affected by the issue.
In virtually every focus group discussion fgd, participants. Everyone should participate and have a voice in the discussion. Pdf facilitating successful focus groups requires both science and art. It can negatively impact the discussion if the facilitator is stopping to write things down. Focus group discussions generally last from an hour and a half to. The venue should be comfortable, so that people will feel free to talk and. Originally termed the focused interview, the method was quickly adopted in. In a brief time the moderator must create a thoughtful, permissive atmosphere, provide ground rules, and set the tone of the discussion. I want this to be a group discussion, so feel free to respond to me and to other members in the group without waiting to be called on. Free and open discussion among the respondents results in generation of new ideas that can be very useful for decisionmaking. A group discussion, by definition involves speaking before a group of people.
During an fgd, a researcher and assistant facilitates a discussion with a small group of people using predetermined questions. In reality the identification and recruitment function may need to be delegated to local ngo or research assistant. A focus group interview is a data collection technique in which a small group of people, usually between six and twelve individuals, is guided by a moderator to discuss specific topics in a structured way. The moderator raises issues identified in a discussion guide and uses probing questions to solicit opinions. It is used to learn more about opinions on a designated topic, and then to guide future action. We are very interested to hear your valuable opinion on cite topics of discussion. This microsoft word document includes the following sections to complete with your market research team. Get started by downloading our free digital focus group templates that you can also customize to fit your business. We created the focus group report template to help you communicate the findings of a focus group quickly and efficiently. Focus group discussion report for the civil society.
Focus group moderator guide template super user friendly. I define unfocus in a focus group as substantive discussion on topics not directly tied to the goals of the project. Fgd encourages discussions with other participants. It provides detailed guidance on the practical and theoretical considerations in conducting focus group discussions including. A focus group discussion fgd is a qualitative research method and data. Focus groups rely on interaction within the group based on topics that are supplied by the researcher. The use of focus group in the research design the goal of a focus group is to have the participants understand the topic of interest to the researcher, irrespective of its use, alone or together with other research methods. General topics for group discussion, gd topics for engineering students, common group discussion topics, recent topics for gd, current topics for group discussion, current gd topics for mba, gd topics with explanation, good conversation questions. Group discussionsfocus groups sage research methods. Three examples from family and consumer science research. Consent forms for focus group participants are completed in advance by all those seeking to participate. The unit or department at the university of arizona is conducting a program assessment under the supervision of insert responsible party, director, etc. It is called a discussion guide, rather than a questionnaire, because it is only meant to be a guide.
At this time, the moderator makes a quick check to ensure. Use this productfocused checklist for focus group discussions or interviews. If this is the case, it is important that they follow guidelines agreed by the research team. It is this group interaction that defines the focus group discussion. A focus group discussion guide sometimes called a topic guide is a questionnaire for focus groups, and for other types of qualitative research, such as individual depth interviews.
As discussed previously, fg may be considered as much a standalone research method as one used in conjunction with other methods. The goal of todays meeting is to understand if the internal communications and news you currently receive is effective, relevant and valuable to you. Group discussion is an important activity in academic, business and administrative spheres. Focus group discussion guide for moderators preliminary sheet consent thank you for your interest to participate in this activity. Focus group discussion is frequently used as a qualitative approach to gain an indepth understanding of social issues. It is a systematic and purposeful interactive oral process. Focus group interviewing richard krueger 4 beginning the focus group discussion the first few moments in focus group discussion are critical. Focus group discussion guidelines focus group discussions, or fgds are a qualitative research method. The following is a modified excerpt from applied qualitative research design. The general characteristics of the focus group are peoples involvement, a series of meetings, the. Icebreak after having greeted the participants, the facilitator asks them to.
Here the exchange of ideas, thoughts and feelings take place through oral communication. The interview guide sets the agenda for the focus group discussion by establishing the research questions to be addressed in the focus group. A focus group is a smallgroup discussion guided by a trained leader. There are many potential focus group scenarios, for example women who are waiting to see their health care providers in a family planning clinic discussing contraception.
Focus group discussion ppt free download as powerpoint presentation. Focus group discussions can be an effective method for learning about a range of attitudes and behavior associated with a particular topic. Focus group discussion guide for moderators preliminary. The aim is to gain insight into a groups attitudes, enablers and barriers to behaviour. Serves as a comprehensive guide to focus group discussions, a qualitative research methodology that involves a focus on specific issues, with a predetermined group of people, participating in an interactive discussion. Regardless of mode inperson, telephone, or online, focus. Download the template from the attachments section below.
Use this product focused checklist for focus group discussions or interviews. A typical group discussion has 812 participants and lasts for 15 to 20 minutes. Fgd dapat menjadi pelengkap metodemetode lain seperti tes psikologis, wawancara, presentasi, dan juga simulasi kelompok. Focus group discussion a focus group discussion fgd is a good way to gather together people from similar backgrounds or experiences to discuss a specific topic of interest. Group discussion is a means of collecting data in one go from several people who. Focus group discussions addresses the challenges associated with conducting and writing focus group research. Focus group discussion ppt focus group qualitative. Chapter 6 analyzing focus group results 141 participants, and that a short verbal summary at the conclusion of the discussion allows for verification.
Sim focus group discussion guide 821 confidential not to be shared in advance with group participants care plan experience 1. Top 50 gd topics for interview current gd topics with. A facilitator guides 7 to 11 people in a discussion of their experiences, feelings, and preferences about a topic. Focus group discussion conclusions blora district, central java november 2009 laura paler columbia university 1 main points there is a high demand for better government in blora, but ordinary citizens do not feel empowered to bring about change. The first few moments in focus group discussion are critical. Filipino psychology focus group discussion group interview.
Focus group discussions download free ebooks download. Participants are free to talk with other group members. The purpose of the study is to examine insert topic of study. There are only a few basic rules to keep in mind while participating today. Focus group discussion at chucchepati site, kathmandu facilitated by iom 29th july to 31st july, 2015 introduction six focus group discussions were held at chucchepati site over the course of three days with the objective of finding out the return intention of.
Part of the understanding qualitative research series. Then you can start reading kindle books on your smartphone, tablet, or computer no kindle device required. Introduction to conducting focus groups noaa office for. The focus group discussion fgd report is based on findings from 17 fgds and one. It is important to have a note taker to record the focus group feedback. How to write a focus group discussion guide mrqual. The analysis sequence continues after the focus group with an immediate debriefing with the moderator and assistant moderator.
Relocation of congolese refugees in lunda norte, angola unhcr 19, july, 2017 3 breakdown by sex and age group of focus group discussion participants. Download limit exceeded you have exceeded your daily download allowance. The groups composition and the group discussion should be carefully planned to create a nonthreatening environment, so that participants feel free to talk openly and give honest. Learn english with lets talk free english lessons recommended for you. One person is the facilitator and the other is the note taker. The moderator can bring any changes in order to better facilitate the discussion during the group discussion. The group of participants is guided by a moderator or group facilitator who introduces topics for discussion and helps the group to. The fundamental data produced by this technique are the transcrips of the group discussions and the moderators reflections and annotations.
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